Home electronics and video game entertainment have grown significantly in the last decade. With the 7th generation release of video games consoles such as the Xbox 360, Playstation 3, and the Nintendo Wii over 222 million units have been sold to retailers in countries including the United States, Canada, Japan, Australia, and Europe since their 2006 releases. After the 6th generation of consoles customers were able to play DVD videos on their consoles which opened up a broader market for manufacturers. People were now buying these systems instead of DVD players because they were more reliable and they had an easier user interface and more options. Customers also enjoy all of the downloads that include Hulu, Youtube, and Netflix. Manufacturers have figured out what their customers want and have expanded their target market from children and 18 to 20 year olds to now include families and people between the ages of 30 and 40. They were smart in broadening their target market and expanding their system capabilities. So as consumers we thank you for not making us buy both DVD players and video game consoles.
http://en.wikipedia.org/wiki/History_of_video_game_consoles_(seventh_generation)
Thursday, March 22, 2012
Monday, March 19, 2012
Apple is #1
Apple is a $580 billion company as of March 19, 2012. They have been on a steady rise for the past few years with their release of the IPod and more recently their IPad and IPhone products. They also dominate the laptop and personal computer world with their expensive, but exceptional Mac Book line. They dropped the title computer from company name in 2007 because they wanted people to know that they were more than just a computer company, but a consumer electronics and lifestyle powerhouse. What is it about Apple that makes them so great? Why are so many individuals more than willing to pay a much higher price for a consumer product? Because Apple has created a hip and fashionable image for Apple users. Having an Apple computer makes you look cooler than others with cheaper consumer products. Apple has created a name of quality and innovation with their work on all products in the last few years and thus can charge outrageous prices. Apple users such as myself will tell you that it is worth every penny spent, but that is because it is a cult product and we are its followers. They have done what every other brand aspires to do and they deserve our respect because of that.
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