Apple is #1

Apple is a $580 billion company as of March 19, 2012. They have been on a steady rise for the past few years with their release of the IPod and more recently their IPad and IPhone products. They also dominate the laptop and personal computer world with their expensive, but exceptional Mac Book line. They dropped the title computer from company name in 2007 because they wanted people to know that they were more than just a computer company, but a consumer electronics and lifestyle powerhouse. What is it about Apple that makes them so great? Why are so many individuals more than willing to pay a much higher price for a consumer product? Because Apple has created a hip and fashionable image for Apple users. Having an Apple computer makes you look cooler than others with cheaper consumer products. Apple has created a name of quality and innovation with their work on all products in the last few years and thus can charge outrageous prices. Apple users such as myself will tell you that it is worth every penny spent, but that is because it is a cult product and we are its followers. They have done what every other brand aspires to do and they deserve our respect because of that.