Monday, April 16, 2012

Advertising Stickers

Cool and hype stickers have become a bigger part of our culture in the last few years. It is very common to see someone with stickers on their MacBook or the window of their car, but why do we insist on promoting a certain product for free? We like to personify ourselves with certain products that make us have a specific image like a skier or  a hunter. When you walk around campus you see student laptops covered in unique stickers. It seems like those students want to find the most impressive and abstract stickers to promote because the stickers never seem generic. They are always some strange band logo or a cool sustainability sticker that I have never seen before, that tells everyone how "green" they are. It's free advertising for companies and it is only in the best interests of the company to make unique and eye catching stickers and pass them out for free. I always thought that if I ever started a company that I would come up with a good design logo and make hundreds of stickers and ask friends to pass them out and place them in good areas to get my company name out there and recognized.

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