The other day I was watching a movie at my house with some friends when part way through I was jonesing for some gas station candy. Because I live so close to the Holiday gas station I decided to walk there. I'm generally broke as a joke, but today I had a couple bucks in my wallet so the candy now became necessary. As I was looking through all the candy on the abnormally large candy rack, I saw a sign that said "Two for $2.22". I thought about it for a minute and then said to myself "That's not even a good deal". To me, a good deal on a candy bar is $.99 and with these candy bars at the Holiday station having a retail price of $1.19 a piece, two for $2.22 didn't even look like a savings. The sale would coax you to buy two candy bars and save a whopping seventeen cents. What a rip off! The sad part is that marketers realize that the average person will see this as a good deal because they fail to look at the retail price. They also realize how catchy two for two twenty-two sounds. They bank on our lack of research, but now that my eyes have been opened in recent years to marketing ploys, these sneaky little tricks don't fool me anymore. In the end I bought a pack of gummy bears and a pack of sour worms for a "Two for $2.99" deal. They retail at $1.99 a piece so I feel better about the $.99 savings. Does that mean that their marketing ploy tricked me? Maybe they purpously priced the candy bars at a small savings in order to get me to buy the more expensive gummy treats?......... I'de like to think I won that battle.
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